The Australian Competition and Consumer Commission (ACCC) has instituted Federal Court proceedings against SmileDirectClub Aus Pty Ltd and its US parent company, SmileDirectClub LLC (together SmileDirectClub).

The ASO is pleased to announce that Kerstin Baas has been appointed as the Society's new CEO.

EZ Smile, which offers teeth straightening services using clear aligners sold directly to consumers through its website, has paid a penalty of $12,600 to the ACCC. The ACCC issued an infringement notice as representations on EZ Smile’s website claimed Australian orthodontists were involved in its teeth straightening services - EZ Smiles’ clear dental aligners are in fact manufactured in China.